{"id":239,"date":"2024-09-10T14:18:48","date_gmt":"2024-09-10T13:18:48","guid":{"rendered":"https:\/\/klingele24.es\/blog\/?p=239"},"modified":"2024-09-10T14:18:49","modified_gmt":"2024-09-10T13:18:49","slug":"black-friday-sostenible","status":"publish","type":"post","link":"https:\/\/klingele24.es\/blog\/es\/black-friday-sostenible\/","title":{"rendered":"Prepara tu eCommerce para un Black Friday m\u00e1s sostenible"},"content":{"rendered":"\n<p>El <strong>Black Friday<\/strong> es uno de los eventos comerciales m\u00e1s esperados del a\u00f1o para el <strong>comercio y las tiendas online<\/strong>. Sin embargo, con el aumento masivo en las ventas y el n\u00famero de productos que se despachan, tambi\u00e9n surge una mayor responsabilidad para que las empresas minimicen su impacto ambiental. <\/p>\n\n\n\n<p>Desde <strong><a href=\"https:\/\/klingele24.es\/es\/\">Klingele24.es<\/a>,<\/strong> la tienda online de Klingele Embalajes Canarias, te contaremos c\u00f3mo preparar tu tienda en l\u00ednea o empresa de env\u00edos para un <strong>Black Friday m\u00e1s eco-friendly<\/strong> mediante el uso de embalajes sostenibles y la optimizaci\u00f3n log\u00edstica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1ndo es el Black Friday 2024?<\/h2>\n\n\n\n<p>El Black Friday en 2024 se celebrar\u00e1 el 29 de noviembre, justo despu\u00e9s del D\u00eda de Acci\u00f3n de Gracias en Estados Unidos. Este evento marca el inicio de la temporada de compras navide\u00f1as y es conocido por los importantes descuentos que ofrecen las tiendas, tanto f\u00edsicas como en l\u00ednea. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday 2023<\/h2>\n\n\n\n<p>De acuerdo con un estudio de NielsenIQ, Espa\u00f1a lider\u00f3 el aumento de ventas en l\u00ednea en Europa, con un crecimiento del 10% en comparaci\u00f3n con 2022, lo que resalta la importancia de que las tiendas online se encuentren preparadas para poder dar respuesta a todos los pedidos que se puedan efectuar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/2-1024x563.jpg\" alt=\"Embalajes de cart\u00f3n para el Black Friday 2024\" class=\"wp-image-241\" srcset=\"https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/2-1024x563.jpg 1024w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/2-300x165.jpg 300w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/2-768x422.jpg 768w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Expectativas de ventas para 2024<\/h2>\n\n\n\n<p>En <strong>Espa\u00f1a<\/strong>, las previsiones tambi\u00e9n son alentadoras. Se espera que las ventas durante el Black Friday 2024 superen los <strong>2.200 millones de euros<\/strong>, crecimiento potenciado por el aumento de las compras en l\u00ednea, la mejora en las plataformas de e-commerce y el creciente uso de dispositivos m\u00f3viles para realizar transacciones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El cambio hacia productos sostenibles<\/h3>\n\n\n\n<p>Los estudios indican que los consumidores est\u00e1n cada vez m\u00e1s interesados en comprar productos <strong>sostenibles<\/strong>. Seg\u00fan un informe de <strong>IBM y la Federaci\u00f3n Nacional de Minoristas (NRF)<\/strong>, en 2023, m\u00e1s del <strong>57%<\/strong> de los consumidores globales estaban dispuestos a cambiar sus h\u00e1bitos de compra para reducir el impacto ambiental . Esta tendencia se espera que contin\u00fae en 2024, lo que significa que las empresas que adopten medidas para reducir su huella de carbono, como el uso de embalajes sostenibles, estar\u00e1n mejor posicionadas para capturar una parte de este creciente segmento de consumidores conscientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo preparar mi eCommerce para un Black Friday m\u00e1s sostenible?<\/h2>\n\n\n\n<p><strong>Opta por productos eco-amigables<\/strong>: Si tienes control sobre los productos que ofreces, prioriza aquellos que sean sostenibles, reciclables o hechos con materiales responsables.<\/p>\n\n\n\n<p><strong>Evita el sobreembalaje<\/strong>: Utiliza embalajes reciclables o biodegradables y trata de minimizar el uso de pl\u00e1stico. Puedes tambi\u00e9n optar por empaques reutilizables o incluso animar a los clientes que compren en tienda, a que lleven sus propias bolsas.<\/p>\n\n\n\n<p><strong>Ofrece opciones de env\u00edo verde<\/strong>: Colabora con servicios de transporte que utilicen m\u00e9todos m\u00e1s sostenibles, como veh\u00edculos el\u00e9ctricos o compensaciones de carbono. Tambi\u00e9n puedes ofrecer opciones de recogida en tienda para reducir el impacto del transporte.<\/p>\n\n\n\n<p><strong>Comunica tus esfuerzos<\/strong>: Aseg\u00farate de que tus clientes sepan que est\u00e1s haciendo un esfuerzo por ser m\u00e1s sostenible. Esto no solo motiva a otros a adoptar pr\u00e1cticas m\u00e1s ecol\u00f3gicas, sino que puede transformarse en un beneficio diferencial que ofrezca tu empresa frente a otras.<\/p>\n\n\n\n<p><strong>Optimiza tu log\u00edstica<\/strong>: Coordina mejor los env\u00edos para reducir la cantidad de transporte necesario. Puedes implementar opciones de entrega programada o consolidar pedidos para reducir la frecuencia de env\u00edos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/Embalaje-Sostenible-Black-Friday-1024x563.jpg\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/Embalaje-Sostenible-Black-Friday-1024x563.jpg 1024w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/Embalaje-Sostenible-Black-Friday-300x165.jpg 300w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/Embalaje-Sostenible-Black-Friday-768x422.jpg 768w, https:\/\/klingele24.es\/blog\/wp-content\/uploads\/2024\/09\/Embalaje-Sostenible-Black-Friday.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El Black Friday es uno de los eventos comerciales m\u00e1s esperados del a\u00f1o para el comercio y las tiendas online. Sin embargo, con el aumento masivo en las ventas y el n\u00famero de productos que se despachan, tambi\u00e9n surge una mayor responsabilidad para que las empresas minimicen su impacto ambiental. Desde Klingele24.es, la tienda online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sostenibilidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepara tu eCommerce para un Black Friday m\u00e1s sostenible - Blog Klingele<\/title>\n<meta name=\"description\" content=\"Encuentra en nuestro post de blog c\u00f3mo preparar tu tienda online para un Black Friday m\u00e1s sostenible utilizando embalajes de cart\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klingele24.es\/blog\/es\/black-friday-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prepara tu eCommerce para un Black Friday m\u00e1s sostenible - 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